Over the years I have noticed that PayPal has become more popular among online businesses. The companies that are leveraging PayPal seem to be those that depend on monthly subscriptions, however you don’t have to be subscription based to start thinking about offering PayPal as a payment option. After discussing with people around me, I found that over 70% of them were more likely to buy a product if PayPal is one of the payment

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Effective marketing consists of establishing who it is you are trying to market to and using that audiences age to maximize exposure and buzz. The 2 largest demographics who are influenced the most over the internet are the Generation Y and Generation Z. To break it down, Statistics Canada refers to these groups as: Generation Y: Anyone born between 1980 – 1992 Generation Z: Anyone born between 1993 – Present The current trend in online

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